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Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.
When they started to cast the show, Savage and Schwartz looked at online message boards, where fans of the book series had already decided that Lively—known at this point primarily for her role in 2005’s Lively was not completely sold, though. After the first year [of the show], it’ll quiet down.
But ’s creators and show-runners, Josh Schwartz and Stephanie Savage, already had the beaches of Newport in their rearview mirror, with their sights on a next project.
They had been sent Cecily von Ziegesar’s popular ] and its kind of crazy four-year run that we wanted to take and apply to something moving forward, and we were really excited about doing something in New York,” Schwartz said over lunch in Los Angeles this past winter.
The official green light was a mere formality: Schwartz and Savage were off to the races.
There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
Nearly every cast member I spoke with—from Crawford to Wallace Shawn—reported that they, to this day, are regularly stopped by foreigners who recognize them from the show.On the tenth anniversary of the CW’s flagship series, Blake Lively had quit acting.The blonde Tarzana, California, native—who, one imagines, leaves a trail of sunflower emojis and the scent of cupcake icing in her wake wherever she goes—had had enough.There was no shortage of high-profile guest stars throughout the run, either, as luminaries from the world of fashion, publishing, music, and art appeared on the series.Lady Gaga performed “Bad Romance” on the show, right as she was approaching the height of her fame; David O.Meanwhile, a new television network, the CW, was simultaneously in the midst of a delicate birthing process.Formed by the union of the WB and UPN, the new network—led by then President of Entertainment Dawn Ostroff—was searching for an identity.(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.But it has enjoyed a continuing popularity, even 10 years later.I remember where I was [when watching it] and what I was doing in my life.’”Viewers wanted to dress like the characters; they wanted their haircuts and jewelry and ringtones; they wanted to talk like them and listen to the music they listened to.At some New York City private schools, the show—which featured its lead characters partaking in all sorts of illicit antics—was in fact “banned,” which of course only served, in all likelihood, to make the students want to watch it more.